The Email Foundry

More sales from the customers you already have.

I set up and run Klaviyo for Shopify brands. Flows, campaigns and deliverability, all handled by one senior strategist.

Book a free call See the results

30 minutes. We look at your Klaviyo together.

One customer, six emails, zero extra work once they’re live.

Results from brands I’ve led.

Client names stay private. The numbers are real, taken from Klaviyo attribution.

  • Trade supplies store, UK

    Email revenue per quarter£101K to £386K

    +281%

  • Haircare brand, US

    Email revenue per quarter, year on year$197K to $407K

    +106%

  • Core flows rebuilt

    Flow revenue after the rebuildAfter rebuilding the core automations

    +149%

Largest account: a brand doing $8.9M a year, with 63,000+ subscribers and 10.5 million emails sent in 12 months.

What I take off your plate.

Everything your email channel needs to earn, in one place. You approve. I do the rest.

Flows

Welcome, cart, browse, post-purchase and winback. Built once. Earning every day.

Campaigns

A planned calendar of sends. Written to sell, without wearing out your list.

Deliverability

SPF, DKIM and DMARC set up right. Your emails land in the inbox, not in spam.

Testing and reporting

Steady A/B tests and a clear weekly report. You always know what email made you.

How we start.

No long onboarding. We fix what is leaking first, then we grow.

  1. Free call

    We open your Klaviyo together. You see where money is slipping away.

  2. Fix the base

    First month: deliverability, list health and your core flows.

  3. Grow every month

    Campaigns, tests and new flows. A report every week.

Syed Abdullah Ali, founder of The Email Foundry

Hi, I’m Abdullah.

I grew up in Dubai and studied engineering in the UK.

I started in email as a copywriter in 2021. Then I ran email for brands. Today I lead retention strategy for a portfolio of Shopify brands in the US and UK.

The engineer in me still shows. I like systems that sell while you sleep. That is what a good Klaviyo account is.

When you work with me, you get me. Not a junior. Not a hand-off.

Education
BEng Civil Engineering and MSc Information Systems, University of Surrey
In email since
2021, copywriting to strategy
Stack
Klaviyo and Shopify
Based in
Pakistan, working with US and UK brands

Questions brands ask.

Who do you work with?

Shopify brands that sell direct to customers and use Klaviyo, or want to move to it.

What does it cost?

It depends on what your account needs. We talk numbers on the first call, once I have seen your setup.

Will I work with you directly?

Yes. You talk to me, the person doing the work. No hand-offs.

How soon will I see results?

Flows start earning the day they go live. The bigger gains build over the first few months as we test and improve.

Let’s look at your Klaviyo together.

Book a free call hello@theemailfoundry.com